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Posted: Friday, September 29, 2017 9:54 AM

Job Description:/h3:
Position Summary:
The Event assistant is responsible for all aspects of the companys marketing efforts and will provide leadership, strategic direction and day to day management of the function. The Event assistant will be responsible for building the brand and growth strategy for the business. They will oversee the departments advertising plan, marketing and allocate public reltaions resources across all programs. They will also provide advice and guidance to various operating units to ensure overall marketing effectiveness.
Essential Functions:
Plan, initiate and direct market research to determine trends, industry needs and customer preferences to optimize product and related service planning, to develop target markets, recommend pricing strategies and
Participate in the development of business plans.
Provide strategic direction to Creative Services team to ensure full understanding of communications objectives.
Provide creative direction and guidelines
Build brand equity with consumers, franchisees and employees to maintain the companys differentiation in the marketplace.
Develop and deliver a marketing vision that supports the Merchandising Strategy (POP).
Develop and manage the corporate marketing plan/promotional for corporate and franchise clients.
Expand direct marketing strategies and programs.
Analyze and expand mass marketing strategies.
Make recommendations or decisions regarding product objectives and strategy, promotions and advertising placement and merchandising
Enhance existing customer/market data to build customer base, to increase rate of repeat customers, reduce defectors and cross:market among all channels
Provide direction to cross:functional teams in the development and deployment of specific marketing programs to drive targeted revenue, including idealization, testing and operational impact.
Help Manage the Public Relations strategy
Leadership Responsibility:
This position helps supervises the Marketing team, Marketing Ops Coordinator and the Marketing Coordinators.
Company Description:/h3:
We have earned a reputation as a leading interactive marketing firm. We create exciting campaigns for top brands and execute them with professionalism. Our measured approach leads to guaranteed wins for the brands we promote.

Source: https://www.tiptopjob.com/jobs/72714079_job.asp?source=backpage


• Location: San Antonio

• Post ID: 31747092 sanantonio
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